ABOUT B.A.M.M.C (Bachelor of Arts, Multimedia and Mass Communication)
BA.M.M.C is one of the most desirable courses among young aspirants today. The course helps the students in understanding the different aspects of communication, media and print. The course imparts the knowledge of conveying proper ideas to masses with precise content and creative style. It prepares the students for different sectors like television, print, and radio technology. It overall develops the students with writing skills, presentation skills along with that provide the knowledge of media of current era. It provides hands-on- experiences to the students on the principles of design and techniques for innovation of different types of media and this practical exposure would empower them to build their ideas in a short time frame. Thus students become better equipped for entering into the media field and directing their efforts towards constructive contribution in shaping the media world in future.
Inception: BAMMC department of Sanpada college of Commerce and Technology was started in the year 2011.
Syllabus of BA.M.M.C
| BAMMC FIRST YEAR | |
| SEMESTER-I | SEMESTER-II |
| 1) Effective Communication Skills I | 1) Effective Communications Skills II |
| 2) Foundation course –I | 2) Foundation course –II |
| 3) Visual communication | 3) Content Writing |
| 4) Fundamentals of mass communication | 4) Introduction to Advertising |
| 5) Current Affairs | 5) Introduction to Journalism |
| 6) History of Media | 6) Media, Gender & Culture |
| BAMMC SECOND YEAR | |
| SEMESTER-III | SEMESTER-IV |
| 1) Corporate Communication and Public Relations | 1) Writing and Editing for Media |
| 2) Media Studies | 2) Media Laws and Ethics |
| 3) Introduction to Photography | 3) Mass Media Research |
| 4) Film Communication-I | 4) Film Communication II |
| 5) Computers and Multimedia-I | 5) Computer Multimedia II |
| 6) Theatre and Mass Communication-I | 6) Theatre and Mass Communication-II |
| BAMMC THIRD YEAR (ADVERTISING SPECIALIZATION) | |
| SEMESTER-V | SEMESTER-VI |
| 1) COPY WRITING | 1) DIGITAL MEDIA |
| 2) ADVERTISING & MARKETING RESEARCH | 2) ADVERTISING DESIGN |
| 3) BRAND BUILDING | 3)ADVERTISING IN CONTEMPORARY SOCIETY |
| 4) SOCIAL MEDIA MARKETING | 4) MEDIA PLANNING & BUYING |
| 5) DIRECT MARKETING & E-COMMERCE | 5) RURAL MARKETING & ADVERTISING |
| 6) CONSUMER BEHAVIOUR | 6) RETAILING & MERCHANDISING |
| BAMMC THIRD YEAR (JOURNALISM SPECIALIZATION) | |
| SEMESTER-V | SEMESTER-VI |
| 1) REPORTING | 1) DIGITAL MEDIA |
| 2) INVESTIGATIVE JOURNALISM | 2) NEWSPAPER and MAGAZINE DESIGN (PROJECT) |
| 3) FEATURE WRITING FOR SOCIAL JUSTICE | 3) CONTEMPORARY ISSUES |
| 4) WRITING AND EDITING SKILLS | 4) LIFESTYLE JOURNALISM |
| 5) NEWS MEDIA MANAGEMENT | 5) PHOTO and TRAVEL JOURNALISM |
| 6) JOURNALISM AND PUBLIC OPINION | 6) TELEVISION JOURNALISM |
